After just a couple of hours of sleep, I and my colleague Naveen decided to head to the Madras Race Track, Irungatukottai, Sriperembudhur, Chennai to attend the “Record of Records” event by Maruti Suzuki. We received an invite from Maruti last week requesting our presence, and to reciprocate in the right manner, we undertook this journey which changed the way we perceive Maruti.
We arrived at the event at exactly 8:00 AM fearing we would miss the flag off. The objective of the event was to have the maximum number of Maruti Suzuki Swifts lapping the MMSC circuit. The previous record for such an event was held by Mazda in New Zealand where about 250 Mazda vehicles participated and set the record.
Being a Sunday morning, I wasn’t expecting to see everyone report on time. My judgment was proved right by hundreds of Swift owners who drove even an hour later than the specified time. I was expecting Maruti and the organizers to adjust the settings, rethink their strategy and clear the line of cars waiting outside the gate, eager to participate in breaking this record. Instead, the gates were locked and the drivers who turned up late were denied a place on the grid. The situation turned ugly when these drivers, teamed up and denied the entry of a backup vehicle into the complex which carried supplies and crucial items in the case of an emergency situation. They broke into a tussle with the security guard, and the poor management skills of the organizing committee was starting to become clear.
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