This was the first time in India an event has seen so many people coming together in the name of car. The Maruti Suzuki Swift has an immense fan-following and we can even say it has attained cult status. Maruti Udyog India Ltd. expected to bank on this and give itself a little image boost through this publicity stunt in the form of a ‘record breaking’ run. The Swift customers responded to the company’s call and turned out in huge numbers only to be disappointed by the poor management.
Early in the morning the Swift owners were excited to see the sea of Swifts and happily exchanged views. There were a wide variety of modified Swifts in the premises. There were cars which had complete over-haul to the front & rear bumpers, white nappa leather interiors and ear drum-wrecking audio systems.
With increased restlessness among participants and an excellent mismanagement strategy by the organizers, frankly, hell broke loose when enraged drivers demanded to call off the rally and give them fuel coupons soon, so that they can leave home to escape the scorching heat.
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